Product strategy
Author
Waleed Ashraf
Founder, Zyvor
Waleed Ashraf is the founder of Zyvor, a digital product agency and product strategy practice working with US and UK B2B SaaS and AI teams. He works with founders and product leaders on the decisions that come before a build — the problem, the audience, the first-release boundary and the sequence — and on the architecture and technical leadership that keep those decisions intact through delivery.
WA
Waleed Ashraf
Founder, Zyvor
Product strategy
Software architecture
Technical leadership
AI product decisions
Focus
What I work on.
Software architecture
Technical leadership
AI product decisions
Selected writing
Start with these.
How I work
The decision comes first.
The work is designed to leave your team with a plan they can defend, not a dependency on an outside view.
The decision comes before the design and the build.
A written decision memo beats a strategy deck.
The plan should be usable without me in the room.
Delivery depth matters only after the direction is clear.
Work with Waleed
Bring the decision you are trying to make.
If your next release is expensive to get wrong, start with the strategy scorecard or book a fit call. We will tell you whether a strategy sprint is the right next step.